Welcome to Your Founder Advisory
The place to say the things you can’t say anywhere else.
Are You Carrying Too Much Alone?
At a certain stage of building a company, the questions change. You’re no longer wondering how to start. You’re wondering:
Should I stay in this partnership?
Is this the next version of the business?
Am I leading this company… or stuck inside it?
What happens if I make the wrong call?
You can’t bring those questions to your team.
You can’t process them publicly. And most people around you don’t understand the weight of the decisions you face each day, or can’t relate. This work exists for those moments.
How Founders Work With Me
Every engagement is designed around a specific season of leadership. Some founders need clarity on one critical decision. Others want a steady strategic partner as the company evolves. Below are the ways we work together.
Model 1
Strategic Counsel
One conversation. Real clarity
Strategic Counsel is a focused 90-minute advisory session for founders navigating a pivotal moment, such as partnership tension, a positioning shift, a difficult leadership decision, or a strategic fork in the road.
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90-minute private advisory session
Clear perspective and structured thinking around the issue
Follow up with key insights, recommendations, and resources
Optional follow-on check-ins in 30-minute increments
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A decision you’re circling
A conversation you’re avoiding
A strategic move that needs sharper thinking
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Starting at $650 or package rates available
Model 2
ONE Day Intensive
Dedicated to resetting the direction.
A Half-Day or Full-Day Intensive is a deep working session designed to help founders reshape strategy, refine positioning, or process a meaningful shift in their leadership or company. We slow down long enough to see the real problem and map the next move.
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Pre-session intake and preparation
Four-hour working session
Strategic recap and key takeaways
One week of asynchronous follow-up support
One 60-minute follow up session to track accountability and process new developments (within 60 days)
On-demand voice/text notes for quick alignment
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A major pivot
New offer or positioning work
A launch narrative
Strategy and approach to a marketing campaign, org structure, pricing, or sales
Working through a complicated leadership situation
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Starting at $3,000
Model 3
Private Founder Partnership
A steady strategic partner in your corner.
Private Founder Partnership is an ongoing advisory relationship designed for founders navigating growth pressure, leadership shifts, and identity evolution as their company scales. I keep my advisory roster intentionally small, so every relationship is personal, valuable and accessible.
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Initial deep intake and advisory roadmap
Two 90-minute strategy sessions per month
Ongoing voice/text advisory support
Priority response windows for urgent decisions
Narrative and launch feedback when needed
A founder friend who will check in on your progress and help you fine-tune along the way so you actually do the things you commit to
Slack/DM support for real-time refinement
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Scaling founders carrying heavy decisions
Leaders navigating growth tension
Founders who want a trusted strategic thought partner
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Core Partnership: Starting at $2,500/month
High Access Partnership: Starting at $3,500/month
Model 4
Reinvention reset
When one chapter ends, and the next isn’t clear.
Reinvention Reset is a six-month advisory package designed to help founders process the identity shift and gain clarity on what comes next. This work is slower, deeper, and designed for meaningful transitions.
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Six months of advisory partnership
Monthly deep strategy sessions
Optional participation from a co-founder or partner
Ongoing reflection and direction-finding support
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Founders who’ve just exited or are inside an exit window
Founders walking out of a role they built but have outgrown
Founders sensing a pivot that goes deeper than the business
Anyone who’s said out loud, “I don’t know who I am without this,” or "I don't like who I am with this anymore."
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Starting at $15,000
A note on all services: I do not provide execution or embedded operational support. This work is advisory, conversational, and centered on clarity, positioning, growing pains, rewriting the “contract” you have with your own business, and founder advocacy.
How We’ll Work Together
Working together is simple: you choose the level of support that fits your season, and we begin.
Step #1: Choose Your Path
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Select the level of support that matches your moment. Not sure? Let’s chat about it. Book an intro call with me here.
Step #2: Book or Apply
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way. For Strategic Counsel sessions, you can book directly online, select your time, and secure your session.
For the One Day Intensive, Partnership and Reinvention Reset, you’ll complete a short application and book a brief introductory fit conversation to ensure the work feels aligned on both sides.
Step #3: Share Context
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You’ll complete a short intake form so I understand what’s unfolding and what matters most right now. This helps us use our time well from the very start.
Step #4: We Begin
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We meet, go deep, and focus on what’s real. Afterward, you’ll receive clear follow-up and, depending on the level of support, structured async access so you’re not navigating important moments alone.
The Room Stays Sealed
My roster is intentionally small because I want to be regularly available for the “can I run something by you? and “got 5 mins today? I could use your brain,” needs of my clients. All competitive conflicts are avoided by design. I never name my clients publicly—that’s for you to share. Mutual NDA is always available because I know how vulnerable it feels to sit in your seat and tell the truth. And I know the relief and freedom that comes from being able to do just that.
Where I Fit
(And Where I Don't)
Founder advisory has a lot of doors. Here's the way I read the map: If you want a peer mastermind with a strong community, Vistage will serve you well. If you want radical self-inquiry and contemplative depth, Jerry Colonna and the Reboot team are exceptional. If you want a private room with someone who's actually built and sold what you're building — and who'll help you make the next call and be there as you see it through, instead of analyzing why it's hard — that's where I come in.
Meet Your Founder Advisor, Becca
I built and scaled a multi-million-dollar service business that was celebrated for its culture and brand differentiation for fifteen years before stepping into this work.
I know what it feels like to carry the weight dutifully. To protect the employees first. To sense a pivot before you can name it.
This advisory practice exists because founders deserve a place where they can think freely, speak honestly, and get help to move forward with clarity.
Founder Advisory FAQs
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Most coaches help you understand why you're stuck. Most masterminds give you perspective from a room of 8-15 other founders. I do something different by design: I sit 1:1 with founders behind closed doors and help them make the next call. I don't diagnose, I mobilize. And nothing said in our work together leaves the room.
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Partnership tension. Leadership shifts. The pivot you've been circling internally and doing nothing about. The conversation you're avoiding. The pricing or positioning reset feels overdue. Exit decisions, reinvention questions, the identity transition from founder to CEO, building a team, and feeling irrelevant in your own company. Most of what founders bring me is a decision they've already made eleven times in their head — and never once on paper.
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No. This is not operational consulting or fractional leadership. My role is to help you think clearly, offer ideas, advice, and input, and help you move forward with confidence—and then I help hold you accountable and advise as it unfolds
You deserve a safe space.
You deserve a safe space.
