WHERE FED-UP FOUNDERS COME TO

find their voice, stop holding back, and start making real moves.

You don’t need another consultant dropping in with a playbook, a firm focused only on the numbers, or a coach who asks great questions but leaves the execution to you.

THE Roar is your

Fractional
Chief of Staff

Built for founder-led businesses that need both strategy and action. The kind that builds courage, sharpens decisions, and turns ambition into momentum.

Illustrated pink roaring tiger, lunging and roaring

Meet Your
Force Multiplier

Imagine having a partner who’s been through it all and is ready to go all in with you— sleeves rolled up, pushing forward with you, not just for a moment but in sync with your journey.

You Don’t Have
to do it All Alone

As both your advisor and Fractional Chief of Staff, I step in to guide, help handle the operational load, streamline processes, and cut through inefficiencies, so you can steer the ship without constantly putting out fires. You get the support you need for as long as you need it.

With 25 years of experience,

Becca Apfelstadt is the founder of The Roar.

Early to take her seat at the business table, she’s a big thinker, deep feeler, sought-out advisor, experienced business owner and former CEO. Becca brings bold thinking, strategic clarity, and hands-on leadership experience to every client. Through The Roar, she empowers founders and business leaders to unlock their full potential with fearless decision-making, strategic clarity, and practical implementation.

YOU’RE A GREAT FIT FOR THE ROAR IF:

You’re hungry for growth, but you need a clear action plan to make it happen.

You’re a small to medium sized service businesss.

You’re willing to invest in the emotional and practical shifts needed to transform your brand, sales and leadership approach.

You’re at a crossroads and the clock is ticking.

You’re ready to escape dead-end leads and bottlenecks in your sales process.

You’re tired of blending in and done playing small.

(Or maybe you’re just tired.)

I’ve been told I have a spark in my eye and a story worth hearing.

I’m Becca Apfelstadt, strategist, former CEO, brand builder and founder of The Roar. This is the culmination of everything I’ve learned—strategic marketing, leadership, courage, creativity, time management, parenthood, intuition, decision-making, and fostering bold, intentional growth.

I’ve had the privilege of working with some heavy-hitting brands—Nationwide Insurance, J.P. Morgan Chase, DHL, Worthington Industries, Cardinal Health—all of which taught me a lot about strategic clarity and bold decision-making.

Those are big names, but what really fires me up is working with founders and entrepreneurs. People just like you and me who know what it’s like to take an idea from the kitchen table to a thriving, full-blown business. I love helping them tap into that voice inside—whether it’s a whisper or a roar—that drives them forward or holds them back.

The Approach:

Fun, Agile, & Productive

  • A comprehensive, high-touch engagement that embeds Becca as a strategic partner in your local business for sustained growth. A customized approach and proposal will be created based on your needs.

  • A three-month targeted engagement designed to create a big impact quickly for a specific challenge.

  • Ideal for those who want consistent accountability and support to stay aligned and moving forward. Think: courage coaching, fractional support for special projects, as-needed advice and a champion who can take the wheel as needed.

  • A single day session facilitated for strategic clarity, decision-making, and action planning.

Let’s get one
thing straight:

I hate wearing socks. I can’t stand goat cheese. Truly. And I love French Bulldogs—those adorable, squishy-faced companions who embody everything I find joyful in life. (That’s a little peek into my personality before we dive into the work side of things.)

I’ve spent 25 years in
marketing and agency life,

Fifteen of those as Co-Founder and CEO of treetree, a creative marketing agency that earned a reputation as "The Agency of Special Projects." It was named one of America’s Fastest Growing Companies by Inc. Magazine four years in a row, a streak that still makes me smile.

You carry the vision

〰️

I'll help you carry the weight

〰️

You carry the vision 〰️ I'll help you carry the weight 〰️

What it looks like:

Unfiltered Insight
& Bold Strategy

Consider me a sounding board and a safe space to hash out ideas and challenges. Together, we’ll create action plans that match your vision.

Operational Efficiency

With an eye for cutting out the chaos, I streamline processes, align teams and eliminate obstacles so your focus stays on the big picture.

Your Roar, Amplified

I bring 25 years of brand-building and leadership experience, honed by a relentless drive to help founders like you reclaim your time and voice.

how i help:

Courage Coaching
& Strategic Advisory

Think of me as your sounding board, offering fresh perspectives and a constant flow of actionable insights to help you hone in on the right areas of focus, to prioritize them and then pounce.

Process &
Team Alignment

From action plans to team synchronization, I simplify the complex, so every part of your operation can run like a well-oiled machine.

Real-World Solutions from Real-World Experience:

I was you—the founder and owner—for over 15 years. I bring experience in brand building, real-talk, marketing and leadership, all tailored to empower you in every challenge.

Meet the Blog: Tiny

Tiny is our space to share small ideas that fuel big change. From quick insights and thought-starters to empowering strategies, you’ll find Becca’s musings, inspiration, and the tiny roars that can transform your thinking.

Have an idea for us?

Do you have an idea you’d like to hear more about? Send us an email!