BUILT FOR WHEN THE
WEIGHT OF SUCCESS GETS HEAVY

Business owners can't say what they're really carrying in many places. The Roar is the room they come to when they need to hear themselves think and problem solve with a former founder who’s done it all.

MEET YOUR ADVISOR

I work on success problems.

Running a service business gets harder once it starts working. Growth brings new pressure and the decisions get heavier. Your identity shifts faster than you can name it. You start to feel different from your peers and friends. And the version of yourself who built the company is rarely the version who can lead what it's becoming next. The life you built alongside the company probably looks different now, too: partner, kids, health, aging parents, friends, the whole stack.

The coaching industry tells founders to scale faster and automate more. I tell them the opposite: slow down, get honest, and deliberately redesign your relationship with the business before it consumes you.

That's the work.

I sit with other founders behind closed doors, sorting through the clutter, the doubt, the pressure, and the decisions that actually matter for the business today and the relationship they want to have with it.

My approach is direct: I don't diagnose, I mobilize you for action. Most advisors sell understanding and self-reflection, but I sell clarity around the next brave move (and a more courageous version of you to make it).

I’m a private executive advisor to founders navigating partnership tension, leadership shifts, dizzying growth, exits and reinventions, pivots, and the decisions they can't say out loud anywhere else.

I ASK THE QUESTIONS NOBODY ELSE IN YOUR LIFE IS ASKING.

(Because everyone else has something to lose by asking them).

I spent 25 years in marketing and the fast-paced agency life. Fifteen of those as Co-Founder and CEO of treetree, a creative marketing agency that earned a reputation as "The Agency of Special Projects." It was named one of America’s Fastest Growing Companies by Inc. Magazine four years in a row, and nationally recognized for its incredible culture, a streak that still makes me smile. When you work with me, you work with someone who sees you and believes in you. And I'm not going to let you hide from what needs to happen, and I won’t let you fail on my watch.