The Roar begins: A new chapter for me, a new path for founders
I’ve spent my life learning the art of overcoming—not just surviving setbacks, but using them as fuel for growth. Resilience isn’t just a skill, it’s a calling. And I’ve been answering it my whole life. It’s what makes me uniquely equipped to guide founders through their own pivotal moments—helping them find clarity, get decisive, and move forward with courage.
In every founder’s journey, there comes a moment when the whisper inside—the one that’s been nudging, urging, questioning, insisting—gets too loud to ignore. A time when you realize you’re at a crossroads: keep pushing forward the way things have always been done, or step fully into what’s next. For me, that whisper was coming to terms with the fact that the work that was in my heart wasn’t part of the core offering of business I owned and ran for 15 years. It was time for a major pivot. It was time to stop ignoring those whispers. So I sold my company to a good friend, took a year to breathe and found my footing and started to hone my own roar. As I began helping my first clients and experiencing the impact I could have and the joy I could feel, I knew it was time to launch.
I’m not interested in providing advice from a distance. It’s not about one-off deliverables or a strategy deck that gathers dust on your desk. I want to get down in the foxhole with you. Because I’ve been there. This is real, in-the-trenches, let’s-get-this-done kind of action. It’s about giving founders not just a plan, but a partner who understands the weight they carry and the fire that fuels them.
I know what it feels like to be in those pivotal moments. I’ve lived them.
I started my first business at 27 after losing my job in the Great Recession and navigating personal bankruptcy. I’ve had to make impossible decisions, part ways gracefully—with business partners, employees, the past. I’ve led through two decades of challenges, from navigating a high-hopes acquisition that didn’t go as planned to running a business through COVID while being immunocompromised. I’ve scaled a company with a nationally-recognized culture through 10x growth, all while growing a family—three babies, three maternity leaves, and countless lessons in balance, sacrifice, and ambition.
I’ve sat in the founder’s seat. I know the pressure, the responsibility, the late-night “what am I missing?” questions that swirl in your head.
And I want to help you move forward.
What The Roar Is About
The Roar is a new kind of partner for business owners who need more than a coach or consultant. As a Fractional Chief of Staff, I step into your business as an extension of you, working on the highest-level strategic needs as well as the personal challenges that come with leadership.
Right now, that looks like:
Helping the business prepare for a major rebrand: ensuring not just a fresh look, but a strong position in the market that truly sticks.
Supporting an overwhelmed CEO who needs structure, clarity, and a plan for scaling sustainably by handling specific special projects.
Coaching a leader through a business transition: navigating the hard conversations, the emotional weight, and the logistics of letting go.
Guiding a founder in rebuilding workplace culture after a period of upheaval, ensuring the next chapter is even stronger than the last.
Helping frenzied founders regain time and mental clarity: prioritizing what matters most so they can lead with intention.
The Roar is about showing up when it matters most. It’s about helping you listen to that whisper inside—the one that says it’s time for something more—and making the moves to turn it into a full, resounding roar.
What’s Next?
Tiny is where I’ll share the lessons, stories, and hard-won insights I’ve gathered from my own journey and the incredible founders I work with. It’s where I’ll pull back the curtain on what it really takes to build, lead, and evolve, not just in business, but in life.
Because at the end of the day, this isn’t just about success. It’s about courage. It’s about saying no to whatever is holding you back so you can say a big, joyful yes to what’s ahead.
That’s the work I was born to do. That’s the work I love.